Services
Pharma Digital Transformation
Modernize your pharma’s marketing department for effective omnichannel strategies. Embark on your pharma digital transformation journey today.
Trusted by top biotech companies and start-ups
Digital Transformation Consulting for Pharma Enterprises
Want to create a fluid and agile approach to digitize your pharma marketing department?
We assist pioneering life sciences and major pharmaceutical companies in embracing the digital era, transforming their businesses and teams, to drive effective and data-driven omnichannel strategies.
Relying on the latest marketing techniques, digital tools, and insights specific to the pharmaceutical industry, our pragmatic and data-driven digital transformation services foster tangible digital innovation and spark fresh strategies.
With data-driven digital technologies being more flexible, innovative, and responsive than ever, harnessing the latest digital trends is hard to achieve without trusted advisors by your side.
We have a consolidated, proven method to help your pharma business by designing, planning, and implementing strategic digital technologies that will set the foundations of your future digital marketing landscape.
Tailored Digital Strategy and Operational Excellence for Your Unique Needs
Whether you want to increase the return of investment of marketing spend or standing up a new business unit, we understand that every business operates differently. This is why, by working with us, you get a fully tailored digital transformation strategy designed for your pharma company’s specific needs.
Our digital transformation consultants work closely alongside your internal team to guarantee the services we provide are fully aligned with your business operations and goals. In today’s fast paced and ever changing digital world, we set up operations of your content factories and launch strategies and performance data enabling you to make changes quickly and on target.
We foster a culture of honesty, performance, and excellence. Our team delivers quality work and adapts quickly to your industry’s changing needs.
Our Approach
Performance Analysis and Internal Interviews
We deep dive into what works and what doesn’t. Data analysis combined with information from our internal interviews allows us to take a fresh approach and build out a roadmap to tackle the road ahead.
We partner with internal stakeholders to deeply understand your existing processes, agency of record and business goals.
Establishing a Global Centre of Excellence for Regulated Markets
Are you planning to go international? Sciencia Consulting is here to offer the expertise in global and regional pharma digital transformation you’re missing!
A Global Centre of Excellence allows us to start our strategies from the assumption that the world is extremely interconnected, and that patterns of life science consumption are fairly homogeneous worldwide, yet enables us to adapt global messaging to regional needs.
As your brand grows and expands towards new markets, we ensure that each regional team adheres to the messaging and guidelines set forth by your brand. To prevent regional communication gaps and misunderstandings, we focus on establishing a clear, straightforward process for departmental collaboration improvement, that will provide local teams the necessary framework to complete their tasks more efficiently.
A Global Center of Excellence will also standardize best practices across the organization, and enable each team to maintain fast and accurate Medical/Legal/Regulatory review of content development and launch.
Many pharma companies struggle with performance tracking, product and brand knowledge, or a forward-thinking mentality. With a deep knowledge in best practices and analyzing data, we make digital information accessible to the average non-technical user and democratize data so that anyone can see it, real-time.
And as new marketing technology within the pharma industry continues to rise, we support your brand’s automated digital tool integration. We help you create a “digital toolbox” that includes all collateral materials, tools, images and style guides for the business. By setting up a solid data governance, we enable organizations in the life sciences and biotech fields to improve communication, maintain data quality, and navigate towards data-driven decision making and automation.
Our change management professionals help with communication, process development and implementation to make sustainable changes. Navigating change is not always easy. We provide you with the right resources and support to guide your team through the stages of transition, and create a personalized “toolbox” that includes all collateral materials, tools, images and style guides for the business.
As part of our pharma digital marketing transformation services, we perform internal interviews, and research and train your team on the process of automation development and implementation.
Digital Marketing Skill Building & Digital Tool Integration
You could have the latest and greatest digital tools, but if you don’t have a trained team who understands and can decode this information, you’re wasting time and money.
Pharma digital marketing transformation starts with your team. By using Scrum working techniques, content development in regulated industries, website strategy and data literacy training, your team receives all the tools and processes needed for critical thinking up-skill. We also bring a unique perspective to developing SEO, social media marketing, and web design best practices.
Once we have a new digital tool that we have decided to onboard whether it’s CRM, Content Management System, or Project Management Platform – we integrate these tools into your organization and help your team think holistically about their use for a seamless, integrated and intuitive collaboration.
Through practices such as the Brand IQ program, we help you keep a pulse on the performance of the team and where there are weaknesses before they turn into problems.
Live and In-Person Strategy & Education Workshops
As part of our pharma digital marketing transformation consulting, we host workshops, training courses, roundtables, and biotech webinars. All these events, both virtual and in-person, can be used for strategic alignment, your team’s skill-building and professional development. Plus, these are structured on actionable steps you can apply on your pharma company’s day-to-day.
CLIENTS WORK WITH US FOR MULTIPLE PROJECTS
YEARS EXPERIENCE PER CONSULTANT
LIFE SCIENCE CLIENT FOCUS
What Our Clients Say About Us
“Our business unit was undergoing a split and Sciencia Consulting drove the initiative to build up our new Digital Marketing Department exclusive for CRM. They did an excellent job by enabling a smooth transition and getting the operations, strategy and team up and running on time. Sciencia also developed the promotion plan and engaged external vendors for our upcoming Product launch.”
Tara Zerby, Vice President, CRM, Abbott Labs
Do you have questions
or want a quote?
Let’s set up a time to discuss your situation and find the best options for your business growth.