CUSTOMER SEGMENTATION & MESSAGING UPDATE
Situation: Company interested in improving sales performance and increasing customer share of wallet.
Activity: Excel-based segmentation tool developed for sales team, highlighting sales by solution line and potential revenue upside per sales target. Customer personas and messaging developed highlighting top issues/needs by CXO title, as well as sales strategies to engage.
Result: Supported up to 40% bookings growth and cut time to deal close by ~66% within one year time frame.