Company needed to develop market presence and initiate sales enablement activities of their novel treatment selection platform.
We performed a robust voice-of-customer campaign with translational scientists and internal stakeholders to define the unmet need.
We synthesized and performed a quality check on existing competitive intelligence.
We pivoted to application based selling and translated their unique value propositions (UVP) into actionable and compelling marketing campaigns for their customers.
We fine-tuned messaging and developed a new website landing page exclusively for biopharma business and supporting sales materials including a main brochure, flyers for each UVP, case study, webinar, and social media activities.