© 2019 by Sciencia Consulting, Inc. All Rights Reserved. US Government Certified Women Owned Small Business. 

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Diagnostics

MARKETING CAMPAIGN GROWTH STRATEGY 
Situation 
  • Company needed to develop market presence and initiate sales enablement activities.
 
Activity 
  • We pivoted to application based selling and translated their unique value propositions (UVP) into actionable and compelling marketing campaigns for their customers. 
  • We fine-tuned messaging and developed a new website landing page exclusively for biopharma business and supporting sales materials including a main brochure, flyers for each UVP, case study, webinar, and social media activities.
Results
  • 35% increase webpage view, 65% increase e-mail click rate, 10% increase marketing qualified leads, 120 participants per webinar.
  • Brochure and case study below