© 2019 by Sciencia Consulting, Inc. All Rights Reserved. US Government Certified Women Owned Small Business. 

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We develop clear, actionable and customizable approaches to meet your specific goals.  Together, we strategize and implement a program that balances design, scale and complexity with the realities of your business timeline and budget. 

 
Sciencia is deeply rooted in the belief that we have an ethical responsibility to market oncology products accurately. We have been recognized by (pre) commercial life science leaders for the high standards of accuracy, relevance and quality in our strategic planning and competitive intelligence. Our team of PhD-level product marketing content developers communicate your technology capabilities without compromising the integrity of your scientific data.  Below are products, processes and timeline to give you an idea of what you can expect.

3-6 WEEK ENGAGEMENT

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COMPETITIVE SYNTHESIS

The oncology market is saturated.  Let's quality check existing and new intel to figure out how you will outcompete.

VOICE OF

CUSTOMER

Harness data driven  quantitative and qualitative insights to get your product to those who need it most.

INDICATION SELECTION

Prioritize potential indications for your new oncology compound, cell-based or molecular technology 

DECK 

DEVELOPMENT

Having a tough time pulling together the board meeting or other presentations? 

We'll take that off your plate.

TRADESHOW PREPARATION

The old adage, 'build it and they will come' isn't relevant anymore. Let's strategize and get the most out of your time and money.

MARKETING

 CAMPAIGN 

We will take your unique value proposition, build a campaign around it and help you reach

your goals.

3-5 MONTH ENGAGEMENT

PRODUCT

MARKET ACCESS

Understand, plan for and execute on end-user needs and payer-related policy.

PRODUCT

LAUNCH

Change treatment paradigm and drive adoption of your complex product.

 

Competitive Intelligence Synthesis

Synthesizing your competitive insights into accurate actionable programs will lead to better outcomes at the bench and in the clinic. The oncology field is saturated with products, studies, reports and research findings so it's easy to lose sight of the north star. We take a clear and fresh approach to digesting your competitive intelligence (CI) allowing deep insights informing your clinical development programs or accurately positioning your product's value to the end user.

ASSESSMENT

  • Assess reliability of CI research findings, maintaining high standards of accuracy, relevance, and quality in deliverables 

  • Key stakeholder interviews

 

2 weeks

DEVELOPMENT

  • SWOT analysis

  • Customer/end-user journey mapping

  • Develop competitive simulations to generate competitive insights and company plans

 

2-3 weeks

IMPLEMENTATION

  • Present in-depth analysis and summary of results with recommendations to key stakeholders

  • Coordinate and faciliate CI collection efforts at major conferences

 

varies

MAINTENANCE

  • Serve as strategic thought partner to key stakeholders across  disease area, corporate, brand and other cross functional teams

 

on-going, as needed

 

Voice of Customer Actionable Insights

Our quantitative and qualitative approaches to gaining voice of customer feedback removes any ambiguities, generates data for actionable insights and serves as the foundation for your strategic planning.

ASSESSMENT

  • Review existing survey and results

  • Interviews with key stakeholders

 

1 week

IMPLEMENTATION

  • Execution of qualitative and quantitative surveys

  • Strategic recommendations and insights

 

4 weeks

DEVELOPMENT

  • Define metrics, timeline

  • Pilot survey and fine-tune of scope

 

2 weeks

MAINTENANCE

  • Serve as strategic thought partner 

  • Key stakeholder relationship building

4 weeks

 

Indication Selection

The number of oncology products on the market has grown significantly in the last 5 years and it will continue to grow as insights into immune and cancer cell interactions expand, and new molecular, cellular and protein biomarker signatures are identified. Taking a fresh, data-driven and thoughtful approach to choose and prioritize indications will drive your company to commercial success.

ASSESSMENT

  • Analyze the literature

  • Develop a list of diseases of potential interest

  • Narrow list based on mutually defined parameters

2 weeks

DEVELOPMENT

  • Solution oriented -  include bad idea versus risking the exclusion of good one

  • Complete 1 pager script for each indication/target

2 - 4 weeks

IMPLEMENTATION

  • Eliminate targets/indications

  • Perform clinical value and risk map 

  • Outline pros/cons of each indication

  • Prioritize indications 

2 weeks

 

Capability/Board Meeting

Deck Development

The average attention span of a consumer is about 8 seconds. Moreover, research has shown that you have about 7 seconds to make a positive and lasting first impression. Having a clear, dynamic and visually appealing value proposition as the first slide of your capability deck will make or break a deal. Let's partner together and show what makes your company's approach to solving cancer treatment selection different and better. 

ASSESSMENT

  • Review existing material and PPT decks

  • Interview key stakeholders

1 weeks

DEVELOPMENT

  • SWOT analysis

  • Financial projections

  • Finalize Position and Messaging  

2 weeks

IMPLEMENTATION

  • Powerpoint presentation content and design delivery

1 week

MAINTENANCE

Updates for quarterly Board meeting presentations

Updates for specific congress/conference

on going, as needed

 

Tradeshow Strategy, Development and Execution 

As your company is transitioning to commercialization, you need to get in front of customers as much as you possibly can. Tradeshows are a great place to do that but it's expensive, so if you're going to do it, you need to make the most of it. We'll work with you to develop both the image and perception you'd like to convey, organize speaker slots, and develop a market research strategic plan.    

ASSESSMENT

  • Determine goals and objectives

  • Image and perception

  • Marketing and sales objectives

1 week

DEVELOPMENT

  • Define booth layout objective

  • Key messaging and supporting graphics

  • Give-aways, booth attractors

  • Marketing collateral development

  • Pre- and post-marketing email development

4 weeks

IMPLEMENTATION

  • Market/customer research strategy

  • Attendee and exhibitor analysis and outreach plan

  • Metric analysis

  • Sales training

1 week​

 

Marketing Campaign

Outbound marketing efforts, such as e-mail campaigns, are an efficient and cost-effective way to reach your (potential) customers with relevant customer segment-specific content.  In the digital age, there's no need to peanut butter your marketing approach. It's possible to develop multiple marketing campaigns with specific messaging for your target audience in a time and cost-effective manner. We'll work with you to segment your customer base, assign relevant unique value propositions (UVP) for each segment, build a campaign around each UVP, and establish expected outcomes, impacts and metrics.

ASSESSMENT

  • Internal assessment of customer segment, end-user needs and competitive landscape

  • Interviews with key stakeholders

2 weeks

CAMPAIGN 

  • Collate and simplify findings from assessment

  • Finalize product positioning and messaging

  • Ideas and rough outline for 3 potential campaigns

  • Communication strategy (traditional & digital)

2 weeks

CONTENT 

  • E-mail blast

  • Case study

  • Supplemental slides for sales deck

3 weeks

IMPLEMENTATION

  • Sales team strategy

  • Sales training

  • Launch

  • Define metrics

 

2 weeks