Together, we strategize and implement a program that balances design, scale and complexity with the realities of your business timeline and budget.
Sciencia is deeply rooted in the belief that we have an ethical responsibility to market oncology products accurately. We have been recognized by commercial life science leaders for the high standards of accuracy, relevance and quality in our strategic planning and competitive intelligence. Our team of PhD-level product marketing content developers communicate your technology capabilities without compromising the integrity of your scientific data. Below are products, processes and timeline to give you an idea of what you can expect.
3-5 MONTH ENGAGEMENT
3-6 WEEK ENGAGEMENT
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Competitive Intelligence Synthesis
Synthesizing your competitive insights into accurate actionable programs will lead to better outcomes at the bench and in the clinic. The oncology field is saturated with products, studies, reports and research findings so it's easy to lose sight of the north star. We take a clear and fresh approach to digesting your competitive intelligence (CI) allowing deep insights informing your clinical development programs or accurately positioning your product's value to the end user.
Voice of Customer Actionable Insights
Our quantitative and qualitative approaches to gaining voice of customer feedback removes any ambiguities, generates data for actionable insights and serves as the foundation for your strategic planning.
We're scientists working with companies targeting translational scientists, so we take a very technical approach to indication selection. We start with the molecular target, cell/tissue type and work our way out to the clinic even when designing a product for pre-clinical validation. The number one reason why products fail in the translation space is because clinical requirements are not factored into pre-clinical design so we start you on the right track, right away.
The average attention span of a consumer is about 8 seconds. Moreover, research has shown that you have about 7 seconds to make a positive and lasting first impression. Having a clear, dynamic and visually appealing value proposition as the first slide of your capability deck will make or break a deal. Let's partner together and show what makes your company's approach to solving cancer treatment selection different and better.
Tradeshow Strategy, Development and Execution
As your company is transitioning to commercialization, you need to get in front of customers as much as you possibly can. Tradeshows are a great place to do that but it's expensive, so if you're going to do it, you need to make the most of it. We'll work with you to develop both the image and perception you'd like to convey, organize speaker slots, and develop a market research strategic plan.
Outbound marketing efforts, such as e-mail campaigns, are an efficient and cost-effective way to reach your (potential) customers with relevant customer segment-specific content. In the digital age, there's no need to peanut butter your marketing approach. It's possible to develop multiple marketing campaigns with specific messaging for your target audience in a time and cost-effective manner. We'll work with you to segment your customer base, assign relevant unique value propositions (UVP) for each segment, build a campaign around each UVP, and establish expected outcomes, impacts and metrics.